WHY WE STARTED YUTRIENTS
The idea started at a kitchen table in 2023. Between them, Graham and Colin had 50 years of experience in the supplement industry. They'd seen the category up close: the labels that promised everything, the proprietary blends that hid what was inside, the marketing-led formulas that arrived in a tin and sat half-finished in a cupboard six months later. Then there was Dom, Graham's son. Training hard, eating carefully, and slowly building a supplement routine that ran to seven different powders and tinctures every morning.
Different scoops, different tubs, a lot of faff. Dom said it first, half-joking: "If I could get this in one scoop, made the way I want it, I'd take it every day." Three cups of tea later, the answer was obvious. So they built it. Yutrients is a daily blend you build yourself, made to order in our UK lab, with five decades of supplement-industry know-how sitting behind every tin.